To really hit the mass market…in the hundreds of thousands and the millions of customers, we have to improve.

This is definitely our first step in looking at the area of ultra-mobile PCs.

This is the first generation of a long string of innovations we intend to bring to small form factors that run full Windows. We are not trying to position this Ultra Mobile PC at this...

We’ve done more than just provide the software. We’ve built the reference designs to sort of get the category started. We had the first prototypes about nine months ago and started working with partners early...

We had anticipated some interest in what we were doing, but this has received a lot more interest than we expected.

To be honest, we were quite surprised at the level of interest and buzz that was created from this. From a marketing strategy perspective, our target for this buzz was tech enthusiasts. We ended up...