This is the most historic property in Palm Springs. We are here to preserve that.

I think the name is synonymous with the site and I think that’s what’s important, not so much that it is a racquet club business,

The idea is to put (the club) into the 21st century but not forget our past. We still want it to have a sense of architectural history.

The concierge can get their groceries, park their cars, get their houses warmed up or cooled off when they come home.

Just because Marilyn Monroe might have blown her nose in a room doesn’t make it historic,

The story of Beck’s is quite unusual. Normally you start your factory around selling your beer and your brand. Beck’s was invented only for exporting,

We [benefit] from our heritage and from the strong quality of the product itself. I think this is one of the strongest edges we have. Another one is the distinction in product packaging and in...

The best [slogan] we’ve ever had was the one we had in the United States on a promotion — ‘only sex beats Beck’s,’

Contrary to most expectations, I believe we can together bring about major policy changes. We can’t afford further stagnation.

We want to bring back the glamour for people to come in and dine and take part in some of the historic structures in their living environment.

We’re gearing up for Planning (Commission) now, … We’re doing a traffic study, a noise study and a biological study.

The company is still in a box, and more bad news may be forthcoming as it continues to work through these issues.