Any inquiry into politics is an inquiry into faith.

How much leeway do you think any president has? Seventy-five percent of what he does is dictated by circumstance, no matter what. So don’t sacrifice an opportunity to be at the seat of power, friend....

A monarch butterfly has top brand recognition, an excellent recall quotient, and highly favorable demographics. Associate your candidate with famous lepidoptera, and use these filmed spots early and often.

People believe in something, they themselves don’t know what it is, it isn’t a good thing, but it stands for a good thing. Because all belief stands for something that’s better. All belief comes from...