I found that often, after a glass of wine, people at a party start looking for something else to drink,

No one’s ever going to sell it as well or with as much passion as you, the creator of the product,

I know the market’s there, … The question is, ‘How do you reach it, and how do you communicate with the end user?’

I watched them blend pinot noir and chardonnay, … I thought if I could blend natural flavors with grape juice, I could do the same kind of experimenting.