Historically, there was a difference in the percent back between the men and women, so we were trying to equalize that. That was the concept. … But today, it doesn’t look the same. Rachel built...

Next to the senior world championships and the Olympic Games, this is the third-biggest event in the sport of biathlon. We’ve also heard that, with 28 different countries coming, it’ll be the largest-ever junior world...

We probably have as many members as most of the other countries, but our base is so spread out. Exceptions to that are Norway and Russia, which have huge populations.

The biggest thing is it’s broadcast in Europe. All the main competitions are broadcast live, and they have Super Bowl-like ratings every day. In Europe, it’s far and away the most popular winter sport.