Until they give me guidance on what they think the products can bring in, I just consider it noise around the edges.

The general belief was that the Paris Hilton name would not lend itself to a hugely profitable and sustainable brand. What’s been proven quarter after quarter is that those people were wrong.

The stores saw enough demand during the Christmas holiday that the wide launch in February went very well.

Reports are that it has already outsold Paris Hilton is some areas.