When we had all the other divisions, the Alliance name made sense. Changing to Bally Technologies allows us to concentrate on our core business.

Systems are technology based and the name change reflects the direction in which the company wants to focus.

Most slot players don’t realize the machines are all hooked to a network computer in some manner. We’ve been very successful in placing the back-end systems.

As a marketing person, the name change would allow us a clean slate of sorts.