There are some sporting events that are worthy of being covered even more than they are now. And as we looked at the calendar, Duke-Carolina just jumped out at us.

It was a great decision to do this because more and more people are watching video on the Internet than ever before. It gives ESPN another way to offer more than what can be offered...

I think a lot of houses are like mine where my wife controls the television on Mondays so if I want to watch the games, I can on my computer.

It’s an interesting assumption, but in this case it is not correct.

If we put attractive programming on, people will hear about it and want to have access to it.