I’ve had a great deal of interest from dealers, consultants and farmers. Auto-steer has become easy to deal with, but we all realize we have to tie information to this.

Since January 2006, we’re doing everything on the Internet. We’ve converted our software to Web-based tools and added mapping capabilities for growers to manage many data layers online. We’re totally Web-based.

We’re able to sense how a crop grows within a field, much like a yield monitor will make a map based on yield. We can create different variable application maps to control different rates of...

What I definitely see is technologically-savvy people can replace capital with knowledge. We’re seeing more instances of that.