the pain of losing a dollar is far more powerful than the pleasure of winning a dollar.

Losing hurts twice as bad as winning feels good.

Time and again, we let the fear of loss overpower rational decision-making and often make ourselves worse off just to avoid a potential loss. Psychologists call this loss aversion, and it means we often tend...

Inside the opponent’s 45-yard line, facing anything less than fourth and eight, teams are better off going for it than punting. Inside the opponent’s 33-yard line, they are better off going for it on anything...