Quality, relevant content can’t be spotted by an algorithm. You can’t subscribe to it. You need people – actual human beings – to create or curate it.

High-quality web content that’s useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.

In my experience, the content strategist is a rare breed who’s often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content.