We want to be able to give them the tools they need to turn around and build unique and creative things.

We view this as more of a marathon than a sprint.

It’s primarily, for us, an exposure mechanism — an opportunity to get people using our technology, familiar with our technology, and get that brand awareness out there.

It’s very important for us to reach out to different partners in the search space.

The beauty and the curse of the Internet is that stuff can live pretty much forever. Certainly at some point, we will have to kind of expire things. We’re not there yet.

We’ll have more to say on this in the coming weeks.

It just made sense to include it into the products we have.

There’s going to be more and more of those to come.

We want to help customers be more aware of where they are landing online and steer clear of this phishing phenomenon out there, which unfortunately continues to grow.

[By the end of the week, Microsoft acknowledged its mistake and said it would issue a correction.] We launched the Microsoft Phishing Filter Add-in to more effectively protect customers from phishing and identity theft and...

For us, this is certainly a first step, and we want to do a lot more.

We know how to work in the developer world, so we in no way see ourselves as catching up.

We’re definitely heading in that direction to get ready for the transition.

It’s another opportunity to reach a new segment for us and get people acquainted with the Windows Live search brand.