[The campaign is] focused on a new idea for GE called ‘Healthcare Re-Imagined’. What we mean by that is really an emphasis on early health, which moves people from late diagnosis to a focus on...

The recognition GE received this week reflects that ‘imagination at work’ is more than a tagline for our employees. It’s part of our DNA.

Maybe it was serendipity to change from a monkey to an elephant. The elephant really seemed to stand out.

The GE team pulled together and embraced the spirit of this competition. It’s a great example of the passion and pride of our 300,000 global employees.