It gives them an incentive to market the film aggressively to their constituents. Then they can use the festival not only as a promotional opportunity, but as a fundraising opportunity as well. Generating an audience...

After I left that, I wanted to continue programming films, so I started the Jewish film festival.

All are unique films that you will not likely see anywhere else.

The film created a huge buzz at Cannes. Few people realize that Natalie Portman is Jewish and that she was born in Jerusalem.

I culled the cream of the crop.