Among major TV sports, college basketball is unusual. Despite a regular season that stretches over three months and features at least one nationally telecast game almost every single day, a majority of the ad revenue...

The rate of growth in advertising expenditures weakened slightly in the fourth quarter, as consumers and businesses turned a bit more cautious. Large blue chip advertisers, as a group, have recently cut back their ad...

Nothing attracts audiences better than winning and American athletes tend to perform better in the Summer Games than the Winter Games.

It’s a big variable. And this year, all of the [events] in primetime will be on tape.