Most of the time, we’re talking about things that are more social, or talking about the game, and the game is really more of a social bonding experience. There are a lot of people making...

My feeling is that what we are doing in ‘WoW’ represents in many ways the future of real-time collaborative teams and leadership.

It’s the guys at the bar that keep calling you back. I think that what happens is as more people start playing and more people start sitting around and talking about it over dinner conversations...

Difficulty logging in (and) servers going down–it’s become a normal part of our lives. It really does suck for us because we’re running higher-level (quests) where it takes us a few hours to get to...