Several market makers have given oversight responsibilities to their marketing organizations. That way the cost and benefit will be recognized, giving the company a balanced view of progress.

The tipping point is not a question of if, but when.

No other technology can collect and relay such sophisticated data to people making decisions in the supply chain.

The challenge is that there are no applications to date to take advantage of that information.

If you leave it up to the person stocking the shelves at 2 a.m., at some point these stockers just give up and say they can’t find the promotional displays. RFID can tell me where...

Increased attention to infrastructure middleware and applications and analytics are crucial steps toward increased RFID adoption. Just solving the physical issues alone will not create the RFID tipping point.