That is an important area for us, for customer loyalty and customer satisfaction, to stand behind our products not just through the warranty period but beyond. We want our customers to remain loyal to us,...

There is a spike in front. You pick up any flaws in manufacturing in the first 90 days; it flattens out [soon thereafter], then rises, especially with a mobile product.

These kinds of services are really important because they serve a purpose with customer loyalty, and maintaining that relationship beyond the warranty period. But also, the tune-up covers areas that are also cost drivers for...

Now that we’re getting some third, fourth, or even fifth-time purchases, people are buying more and more on their perception of a brand and the experience they’ve had with a product. So the more we...