I will be more relieved when she is here. I’m happy, but I still can’t believe it.

How you tell a story is just as important as what you tell. Virgin Atlantic as a brand has a real [message] that you as a consumer have the right to do pretty gutsy stuff.

The role was to make a pass at her. I guess I did a good job.

As an agency, our model is not really one that works well with one-off projects.