I looked at the greeting-card industry and saw that there was so much potential in it.

One comes first, but it’s never predictable which one.

I don’t like getting sucked into the fashion of the moment.

You know, I kind of fixated on D.H. Lawrence at one point. So I kind of look at what I’m into. Sometimes I’m looking at visual information — very graphic — and other times I’m...

I think color is important. The subject matter expresses the message, the imagery … expresses the message, the text expresses the message — but so does the color.

Really, what’s happening at its most profound level is that (a) folded piece of paper is allowing for a link or a bridge or a connection between the person sending and the person receiving it.