[One of the most popular pages on her site is where customers can find newly launched fragrances. Another lets customers know about particularly hot products.] We have very loyal customers, … and we try hard...

[Not surprisingly, those first two years fell flat.] I made plenty of mistakes, … Mostly about where to spend advertising money. I bought too many keywords. There were many search engines offering keyword buys that...

They came here in 1980 with nothing and speaking no English, … They worked odd jobs, and Mom helped out selling cosmetics and perfumes at a local swap meet.

It was really scary for them, … It was the first time they had ever signed a store lease. But they took the risk and it was a big success. It was the first cosmetics/perfume...