It’s a relatively slow-growing market. I wouldn’t say it’s doing great in Europe because the technology is in the early stage of adoption. It’s reaching critical mass, but nobody has hit the home run and...

They were scooped a bit by Intel.

As semiconductor companies, they are both trying to take the reins of the digital home. Having a brand identity in this market is extremely important.

And video is where most of that money is going to be.

TI has their foothold in lots of these markets already,

Anyone who wants to own the digital home will see this as a shot across their bow, … TI is coming at this market saying the PC may or may not be involved in the...

The selling point is that everybody has power in their house and multiple power jacks in every room. There are some geographical differences. Not every country has as many power jacks in every room, but...