This phase of our development will take us up to ten stores over the next three to four years.

It is a fairly big acceleration in the Asia region.

We took a very conscious decision to lower our margins … but the result has been, of course, we have sold very much higher volumes.

The pace of global expansion for the group is increasing.

However, in the future, IKEA will keep an expansion speed of opening one or two stores each year.

It is only in a store of this size that we can offer what we want to offer and to differentiate ourselves from our competitors in this changing market.

Roughly one million people are entering the middle class each month and government policies to increase consumption mean this is an ideal time for us to expand in China. The average person living in Beijing...