Successful companies are started, and made successful, by at least two, and usually more, soulmates.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

Doing, not learning to do, is the essence of entrepreneurship.

Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).

Suck up with subtlety.

Writingis therapeutic. It helps you cope with issues that seem gargantuan at the time.The process of expressing yourself about a problem, editing your thoughts, andwriting some more can help you control issues that you face.

When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.

self-published, ghost-written book” is wrong because the concept behind self publishing is that you have knowledge or emotions that you want to express. Whenpeople read a book—particularly a self-published one—they have the right to expect...

While we’re living, we need to get over ourselves and accept others if we want to enchant people.

•People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve...

Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.

The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.

A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely,...

If you don’t toot your own horn, don’t complain that there’s no music.

Let yourself be enchanted in small ways.

Pursuing your passions makes you more interesting, and interesting people are enchanting.

Remember that nobodies are the new somebodies.

The wisest course of action is to take your best shot with a prototype, immediately get it to market, and iterate quickly. If you wait for ideal circumstances in which you have all the information...

People at rest will remain at rest, and people in motion will keep moving in the same direction unless an outside enchanter acts upon them.

Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.