For several years, people weren’t quite sure what fantasy football was. But the NFL did a survey two years ago where they found out the people who play fantasy football actually are their season-ticket holders....

The manufacturers printed a few more and the scarcity left the hobby. Very few cards printed in 1991 are valuable today. They were mass-produced.

It’s the old armchair quarterback theory, that a fan can be a better coach, better owner than the guy in the owner’s box. This gives you an opportunity to prove you know football better than...

This is the old armchair quarterback theory. Everybody thinks they can be a better coach, a better general manager, a better owner.

The demographics are ideal, obviously, for sponsorship groups. And you’re starting to see some of these companies realizing what the market is and getting involved.

The industry has finally realized people are willing to pay for stat service and the content if it’s good enough. No doubt the industry is much more stable business-wise because pay service has returned.

We are growing as an industry.

It’s the old armchair quarterback theory. People always think they’re a better coach or the better owner. Fantasy football is tailor-made to live out that armchair quarterback life. You get to pick the players. It’s...