People can sell you a lifestyle, a representation of who you want to be. People feel they are engaged simply by purchasing.

On that day, our channel stopped and became an all-access news channel.

What that lead us to do is grow our news department.

For the first time our channel was covering a war for the people who were fighting it.

We’re not unlike your average bag of potato chips, 20 percent to 30 percent air. What you’re paying for is the packaging.