Without better use of the interactive marketing capabilities enabled by the Internet, financial institutions are missing the principal opportunity presented by the Web. As this occurs, sales opportunities will be squandered. But more importantly, customer...

They may migrate in a direction, either up or down, depending on which bank becomes the lead on the consumer side.

I don’t think Chase and Bank One will let that happen.

Now you have access to a distribution network and ATMs that is almost national. From my point of view there is a benefit of being able to bank with my bank anywhere.