Ahead of the 1974 World Cup, many households swapped their black-and-white TV sets for a color TV. We are expecting a similar drive through next year’s World Cup.

It just doesn’t make sense that the matches are shown in free TV directly after a live broadcast in pay TV. This way of thinking is anachronistic and limits the clubs from getting more income.

It is clear that Premiere as a television group is harmed. We are not fighting with the same weaponry.

This was the first half. We’re now about to start the second half.

Premiere is solidly … positioned for the future competition in the TV market.

With Champions TV we are establishing a new brand as a starting point for Premiere’s free-to-air TV operations. Our medium-term focus will be on sports.