We can safely say we’re talking $4 [million] to $4.1 million this year.

It is just part of the evolving market. We are just doing it a little less subtly than Disney does it, and it is happening all at once. It’s just what happens. It’s called evolution....

Not only does [the university] contribute to the knowledge base and the cultural base, we make significant impact on the economic base of the county.

I think this is just as good as an independent study. They weren’t hired by the university, they are paying the university.