Five years ago, there was the crossover energy where all of a sudden, ‘Time Magazine’ and ‘Newsweek’ were saying things like the ‘Latino Wave was coming.’ But it didn’t really happen that way,
—Gabriel Abaroa
This year’s nominations are a true reflection of the diversity that currently exists in Latin music – not only across genres but across generations as well, … It’s inspiring to see so many albums, songs,...
In fact, by going to New York City we are going home because one out of every four city residents is a Latino.
I always find that democracy is very unpredictable. What is clear is that members vote very much not on trends but on whatever they feel is worthy, without any external influence.
They couldn’t adapt to our demands in catering to Hispanics and trying to be much more bilingual, … The show will be in Spanish, so that makes a huge difference. I’m pretty sure the audience...
We had this dream with CBS about promoting this type of music to people who did not know about it and we thought the best way to do that was in English,
We’re now focusing on our core audience, although friends of Latin music will find it wherever they are,
After five years, we thought, ‘Shouldn’t we go the other way around and first reach out to people whose first music and language is Spanish?’ … We are taking a 180 degree change of route.
The Latin GRAMMY Street parties serve a number of purposes, … Most important is to connect with Latin music enthusiasts by bringing the Latin GRAMMY experience to another level while creating synergies around what we...
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