In the game field, we haven’t really seen that happen.

Can they afford to spend that kind of money on an experiment on a market that hasn’t proved itself? Well, no, I don’t think they’re going to do that.

In Hollywood there’s an understanding that the women’s market is a huge piece of the market and you have to appeal to that huge piece of the market,

Typically, a good A-level game is going to cost $2 million to $10 million, $25 million if it’s a massive multiplayer game,