The problem with those three brands is there’s one too many. Mercury has no place in the North American market or in Ford’s corporate lineup anymore.

The problem with three brands is there’s one too many. Mercury has no place in Ford’s corporate line-up anymore.

They needed more people even if they had stayed here (in Southern California). Every one of these announcements hits them doubly hard. Even if they hadn’t lost a soul, they were going to be shorthanded.

They did nothing to indicate any true effort to differentiate it from the Fusion. It’s not a bad idea, just bad execution.