This is an incredible offering for fans of the Red Hot Chili Peppers. We’ve put together a package that’s unrivaled in the music industry for launching a new album, exclusive videos and a concert tour.

We’ve worked closely with Motorola to deliver the world’s best music experience on a mobile phone. We’re also thrilled to be working with some of the largest wireless carriers in the world to bring this...

We are about 5 per cent of the music market in the US but there is no doubt in my mind that digital music is the future,

So the fact that we’ve already done two times that in the first four days is something that we are very, very pleased with.

In all of our launches, we start off with a certain number of labels and then we aggressively move to expand that and we will certainly continue to do that in Japan. Obviously we are...

This is built for and by Australians.

We have all labels except for Sony and we are working with them and we know their artists would like to be a part of this launch – and we hope they will join us...

It’s a combination of the two organizations it’s very much a collaborative effort. The more content we have, the more we learn about what listeners want.

If we give customers a better alternative they will pay, and certainly that has been the case in places like the US and UK.

Certainly, that kind of browsing is something that we’ve tried to encourage from the beginning, in the way the site has been built.

It is certainly our belief that digital music buying is the future of music purchasing. Certainly our customers love it, and you can see it in the younger generation. They buy a lot of music...

Competition is important and there are formable opponents out there, but that can’t run your long-term plan.

I think this is the best launch in terms of content of all the countries we’ve done,

Sports is a good genre for this. Sports have time lines that are pretty well-defined, and people care about them.

This is by far the best launch we’ve done with local repertoire,

The Season Pass goes back and covers any of the previous episodes, as well as the current and future shows for that season. The Multi-Pass covers the current and future episodes.

If you buy a song, you own it,

People definitely want to relive these great moments and keep them and watch them over again. What matters is having the right content at the right price.

We’ve gained a lot of credibility in the industry in the past 2 1/2 years with what we did with songs. And that’s what we’re trying to mirror in the video space.