We expect more than half the ads to run in HD.

There’s a saying that ‘[networks] sell the Super Bowl two or three times,’ because a company will decide its message is not good enough and pull out.

Companies certainly back out [of advertising] when they feel their message won’t resonate with customers or the media.

There’s such a great demand for sports. And the opportunity with the Super Bowl is one in which you’re reaching an incredible audience that is actually engaged in the advertising.

Anheuser-Busch is known as a great advertiser and a good ad can resonate with its consumers for a while.