These guidelines mark a commitment by the industry to provide schools with beverages that offer variety, nutrition and fewer calories, and are very similar to the Coca-Cola System’s current guidelines in the U.S..

C2 will be the biggest thing to arrive since Diet Coke’s debut over 20 years ago,

We think C2 really has the power to become a global trend, … This is a new product for people who want an active and healthy lifestyle but who don’t want to compromise on taste.

We are extremely disappointed that a few individuals are attempting to hijack those discussions.

Litigation is completely inappropriate and unfounded in light of the ongoing discussions between the company and all our bottlers to respond to a major customer’s request for the benefit of everyone. We are extremely disappointed...

We have had a deep and mutually beneficial relationship with our bottlers for more than 100 years. One of the historic strengths of our system has been its ability to change and adapt as our...

There are many factors at play in helping our young people build balanced lifestyles. Because of our long-time partnership with America’s schools, Coca-Cola wants to play a positive and effective role in helping to promote...

When a customer comes to our system with an idea, we want to consider it as a system for the benefit of our consumers and our entire system, which is how we have handled this...

We’ve found that as people age, their taste shifts. That’s our sweet spot. These are consumers who don’t go for the diet colas because of the taste and they want to avoid the sugar in...

We’re also strengthening our commitment to our core brands,

Consumers are telling us they want another choice, and they haven’t been getting it until now.

We’re responding again to what our consumers are telling us they want.