People are going to think we’re propeller-headed geeks, but it really cleared our thinking and made sure we didn’t leave any stones unturned.

We both felt it was OK for me to be in an industry that had a mixed track record with the environment as long as we voted with our dollars for green alternatives.

Having kids changed the stakes for us in terms of putting our money where our mouths and minds had been.

We didn’t want to stay up all night, but I still think that’s a huge untapped market.

It turns out that there are a lot of people here in town who have moved out here from Arlington, Jamaica Plain, Somerville, Cambridge. They’re first-time home buyers, young families who enjoyed seeing a store...

But when you get to earth-friendly stationery and home decor, you have to do a lot of extrapolating. Based on the information we had, our thinking was that as people grow more aware and are...