We’re excited about the excitement and energy (Lamont and Tonelli) bring. They’re there to celebrate the game day, not just the game broadcast.

It enables us to reach a broader audience. The rationale is that people consume the team in different ways. Some watch the games. Some others watch lifestyle programming.

We’ve been looking at this for a little while. We did focus groups with fans, and they wanted to be able to see options. This is an industry standard.

They always have the option to buy a less expensive seat.