They always have the option to buy a less expensive seat.

We’re excited about the excitement and energy (Lamont and Tonelli) bring. They’re there to celebrate the game day, not just the game broadcast.

It enables us to reach a broader audience. The rationale is that people consume the team in different ways. Some watch the games. Some others watch lifestyle programming.

We’ve been looking at this for a little while. We did focus groups with fans, and they wanted to be able to see options. This is an industry standard.