Of course, people are saying, ‘Why is it called ‘jazz festival?’

Keith Jarrett did the first festival when he was part of the Charles Lloyd quartet, … Then he came back 15 years ago. This year he is doing only four concerts worldwide, and we are...

The first time I went to America in the mid-1960s, I was telling (everyone) I was from Montreux, Switzerland,

I was working in the local tourist office and I said to the manager, ‘We should do something to make Montreux known in America. Let’s do a jazz festival!

And my answer is very simple. One day somebody stuck a big tattoo on my arm, or on the festival, and called it ‘jazz.’ So jazz is jazz; I can’t take away the tattoo, but...