That’s one of the things that technology has done,
—Christopher Byrne
It was surprising, in a good way.
I think the Princess line has been the single strongest initiative Disney has done in years. (The campaign) is a really strong strategic move.
a very competitive season for parents’ dollars.
The advances that have been made in technology have really allowed the toys to do more for less money,
It’s a social game for them (kids).
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