Tabloids were fun to read, but it was sort of embarrassing if you were caught reading them.

It’s been something that’s been going on for some time – we’re just not denying we’re doing it. The big difference is that we don’t buy photos on hearsay, like from the waiter. We go...

We write with the cooperation of celebrities. We don’t just write about them, we talk to them.

It’s all over the place. It’s in every supermarket chain.