The TV model is broken. We believe the website will replace the 30-second commercial as the most important vehicle for an advertiser.
—Brian McAndrews
There is an inherent conflict of interest there.
We believe the Web site will ultimately replace the 30-second commercial as the central expression of the brand … The TV commercial over time will become more of a way to simply send people to...
There are challenges in joint ventures about who controls what. AOL has had some challenges cross-selling with Time Warner.
Finance sites are attractive to advertisers as they tend to represent a pretty good demographic. It of course depends on the quality of the site, but it stands to reason that people who spend time...
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