We’re talking about creativity and understanding the technology and the message you are trying to get across. The whole objective is to create a better site, a better message.

I was willing to take a chance if they were willing to take a chance on me.

I felt the time was right.

What is important with this, as well as any advertising, is that it has to be clear, clean and directed. The fundamental issue is getting someone to click on your ad.

My ads are coming from all over the world. And while I don’t speak Dutch and my German is pretty bad, the fundamentals are still there.

You have two or three seconds to get someone’s attention. What we look for is those kind of attention-getting devices.