Every dial-up customer we convert to D.S.L. takes one customer off the table for cable modem. We have a price for every budget.
—Bob Ingalls
About half the people who use the Internet are dial-up customers. Price is the primary barrier that keeps them from buying broadband. We’re offering them a higher speed at a price below what they are...
We have completed a deal with every major provider of content.
We passed 1 million homes at end of 2004. And we will have 3 million at the end of 2005. We expect to offer video service to these customers in 2006.
Because DSL helps us to retain customers, it also makes it less likely that these customers will sign up for competing cable voice services.
We’re breaking down the price barrier for people who want high-speed Internet service but have not had a place for it in their budgets.
Getting 20 percent penetration we think is achievable, and that would be the first hurdle we are looking to achieve.
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