Because of its strong relationship with some of the carriers, as well as a relationship with Microsoft, that positions it differently than just a standard new entry. At this point they have few enterprise deployments,...

We believe [speech] is ready for successful deployment and offering clear, tangible benefits today.

This is the new dial tone. The basic customer-service model today is broken; for most customers, it’s not a satisfying experience. This is a new way for businesses to reach out to their customers.

Over time, this type of service is likely to be absorbed by the larger vendors.