They’re trying to get people’s attention. That’s great, but there are all kinds of ways of getting people’s attention without calling them stupid.

You find a worker, hire him, give him a safety rule book and say, ‘Follow these rules or I’ll fire you.’

In safety, it’s not going to happen by magic. You have to hold people accountable, for having meetings, doing inspections, and fixing problems you find. You have to pay attention to the tools you use,...

It’s an awful thing to get hurt at work. We have to do everything we can to stop that.