Europeans are forever the offspring of Machiavelli, trapped in a historical rollercoaster that can bring us a monarchy-toppling French Revolution and then a few years later Napoleon Bonaparte as emperor.

Rappers make what’s in, in. If we want to bring back something like Jordache, we just say it and the girls start wearing it. We have a lot of pull.

The computer offers another kind of creativity. You cannot ignore the creativity that computer technology can bring. But you need to be able to move between those two different worlds.